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Mailchimp

Mailchimp Free Plan

Value varies in credits
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Free email marketing for up to 500 contacts and 1,000 sends/month, forever.

Mailchimp's free tier gives you the basics: email campaigns, templates, signup forms, one landing page, and light automation. You get basic reporting and can send up to 1,000 emails monthly to 500 contacts with no expiration date. The catch is Mailchimp branding on your emails and forms, limited automation workflows, and no advanced segmentation or A/B testing. It's genuinely free—no credit card required—but you'll hit the ceiling fast if you're growing. Best for founders validating email as a channel before committing budget, or running a small newsletter.

Program details

Tier 1

Free Plan

Forever free email marketing with essential features for small businesses

0 click to collapse
Application difficulty: Easy Benefits: Standard Duration: Forever

Benefits

  • Up to 500 contacts and 1,000 monthly email sends
  • Basic email campaigns and templates
  • 1 landing page and signup forms
  • Limited automation and A/B testing
  • Essential analytics and email support

Eligibility

  • Available to anyone (individuals, small businesses, nonprofits)
  • Valid email address required
  • Must comply with Mailchimp's Terms of Service
  • Must follow anti-spam policies

How to apply

  1. 1

    Sign Up

    Create a free Mailchimp account

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Apply for Free Plan →

Pros

  • ✓ Truly free forever with no credit card required
  • ✓ Up to 500 contacts and 1,000 sends per month with no time limit
  • ✓ Basic automation, templates, and landing pages included

Cons

  • ✗ Mailchimp branding appears on emails and signup forms
  • ✗ Automation limited to simple workflows; no advanced segmentation
  • ✗ No A/B testing, multivariate testing, or predictive send features

Frequently asked questions

What happens when I reach 500 contacts?
Once you reach 500 contacts, you cannot add new contacts until you remove existing ones or upgrade to a paid plan. Existing contacts remain accessible and you can continue using other features.
What happens if I exceed 1,000 monthly emails?
You cannot send new campaigns until the next month or until you upgrade to a paid plan. Scheduled campaigns may be paused, but your account and previous data remain accessible.
Can I remove Mailchimp branding from emails?
No, the Free Plan includes 'Powered by Mailchimp' branding in all emails. You need to upgrade to a paid plan to remove this branding.
Is there a time limit on the Free Plan?
No, the Free Plan is available forever with no time restrictions. It's not a trial - it's a permanent free tier.
What support is available on the Free Plan?
Free Plan users have access to email support only. Phone and chat support are available with paid plans.
Can I upgrade anytime?
Yes, you can upgrade to any paid plan at any time directly from your account dashboard. Your data and contacts will be preserved during the upgrade.

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Tags

#email #marketing #free-trial #automation #analytics
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