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Apollo

Apollo for Startups

Up to 50% off
Apply via Apollo → See FAQ ↓

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50% off Apollo's sales intelligence platform for your first year—up to $50/month savings.

Apollo for Startups cuts your first-year bill in half on their Basic or Professional plans. You get access to 210M+ B2B contacts, email automation, CRM integrations, and filtering tools that actually work for outbound. They throw in webinars and a dedicated partnership manager, which beats the usual self-serve experience. The catch: discount only applies to your first 5 seats, you need to be under 20 employees, and you have to be a brand-new Apollo customer. If you're already paying full freight, you're out. The real win here is the breathing room on budget while you're validating your GTM motion—just don't expect this to scale with your team.

Program details

Tier 1

Apollo for Startups

Receive a 50% discount on annual Basic/Professional plans and gain access to Apollo's comprehensive suite of go-to-market tools.

$50

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Application difficulty: Hard Benefits: Strong Duration: 1 year

Benefits

  • 50% discount on annual Basic/Professional plans
  • Access to 210M+ B2B contacts and 65+ filters
  • Educational webinars and Apollo Academy training
  • Dedicated partnership manager support
  • Exclusive access to a SaaS tool marketplace

Eligibility

  • Startups with 20 or fewer employees
  • New Apollo customers with a valid corporate email
  • Affiliated with Apollo’s partner network (VCs, accelerators, or startup communities)
  • Discount applies to first 5 user seats

How to apply

  1. 1

    Verify Eligibility

    Ensure your startup meets the criteria including employee count, valid corporate domain, and approved partner affiliation.

    Learn More →
  2. 2

    Submit Application

    Apply via Apollo's startup portal to claim your discount and access growth resources.

    Apply Now →
Apply for Apollo for Startups →

Pros

  • ✓ 50% discount on annual plans for first 12 months—real cash savings early
  • ✓ 210M+ B2B contacts with 65+ filters; email automation and CRM integrations included
  • ✓ Dedicated partnership manager + Apollo Academy training (not standard support)

Cons

  • ✗ Discount only covers first 5 seats; additional users pay full price immediately
  • ✗ New customers only—existing Apollo users ineligible
  • ✗ Limited to companies with 20 or fewer employees at signup

Frequently asked questions

Who is eligible for the exclusive discount?
Eligible startups must be new Apollo customers with a valid corporate email, have 20 or fewer employees, and be affiliated with an approved startup ecosystem partner.
What if my startup is not affiliated with a startup ecosystem partner?
Startups not currently affiliated can join a waitlist or encourage their accelerator, VC, or community to become an Apollo partner.
How can my startup community access this discount?
Startup communities can apply to become an Apollo partner, enabling them to extend the exclusive discount to their members.
Who can I contact for further assistance?
For additional support or inquiries, startups can reach out to Apollo's team at startups@apollo.io.

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Tags

#sales #marketing #b2b
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